Direct Primary Care in Atlanta, GA | Cassia's Membership Practice
Are you tired of rushed doctor visits and impersonal healthcare experiences? At Cassia Optimal Health, we offer a revolutionary approach to primary care that puts you first. Our membership model draws on direct primary care principles, combining comprehensive medical services with personalized wellness support designed to help you flourish in health. Ready to experience healthcare that's truly centered around you? Book your Discovery Call today and take the first step towards optimal well-being.
What is Direct Primary Care?
Direct Primary Care (DPC) is an innovative healthcare model that reimagines the relationship between patients and their primary care providers. At Cassia Optimal Health, we’ve built a membership practice inspired by direct primary care principles. Our approach offers you a more personalized, accessible, and comprehensive healthcare experience.
Unlike traditional primary care practices that rely on insurance billing, DPC operates on a membership-based model. Patients pay a monthly or annual fee to their healthcare provider, which provides access to various primary care services. This direct financial relationship eliminates the need for insurance claims for routine care, reducing administrative overhead and allowing us to focus more on what really matters – your health.
Our membership model at Cassia Optimal Health, informed by direct primary care principles, is designed to provide you with enhanced access to your healthcare team. This usually comes with advantages like longer appointment slots, quick access to same- or next-day appointments, and direct communication with your provider via phone, email, or text. This increased accessibility ensures that you can address your health concerns promptly and effectively.
Moreover, our membership model goes beyond just treating illnesses. We integrate wellness services, nutrition counseling, and lifestyle support into our care, inspired by the healing properties of our namesake, the Cassia sieberiana tree. This approach allows us to address your overall well-being, not just your symptoms.
How Does Direct Primary Care Work?
At Cassia Optimal Health, we’re not just practicing medicine—we’re pioneering a new approach to healthcare that puts you, the patient, at the center of everything we do. Here’s how it works:
Instead of billing your insurance for each visit, you pay a monthly or annual membership fee directly to our practice for primary care services.
Your membership includes a wide array of services, such as annual physicals, preventive care, chronic disease management, and acute care visits. We also offer in-house lab testing and minor procedures, saving you time and additional costs.
As a Cassia member, you'll enjoy same-day or next-day appointments, longer visit times (typically 30-60 minutes), and direct communication with your provider via phone, email, or text.
We dedicate more time to each patient, allowing for more thorough examinations, in-depth discussions about your health concerns, and personalized treatment plans.
Unlike traditional primary care, our membership model incorporates wellness services, nutrition counseling, and lifestyle support. By emphasizing prevention, personalization, and partnership, we're not just treating illness—we're nurturing wellness and helping you realize your full health potential
Our membership fee structure is straightforward and transparent. There are no hidden costs or surprise bills, and most primary care services are covered under your membership.
While we provide comprehensive primary care, we also coordinate with specialists when needed, ensuring continuity of care.
What Are the Benefits of Direct Primary Care?
Improved Acess
Enjoy same-day or next-day appointments, longer visit times, and direct communication with your provider.
Personalized Care
With smaller patient panels, providers can offer more individualized attention and develop comprehensive, tailored treatment plans.
Cost Savings
While there's a membership fee, DPC can often lead to overall cost savings by reducing the need for unnecessary specialist visits and expensive tests.
Comprehensive Services
Your membership covers most primary care services, including basic lab tests.
Continuity of Care
Long-term, meaningful patient-provider partnerships lead to better health outcomes. This approach addresses health concerns but actively supports your journey to optimal wellness.
Holistic Approach
Our integrated wellness services address your overall well-being, not just isolated symptoms.
Transparency
Clear, upfront pricing eliminates surprise medical bills.
At Cassia Optimal Health, we believe these benefits create a win-win situation. Patients receive high-quality, personalized care, while our providers can practice medicine in a way that aligns with their values and allows them to truly focus on patient well-being.
Cassia Roots Plan
A comprehensive primary care membership. The only difference between this plan and what you’re used to is the time, care, and attention we provide to help you achieve your best health. Within it, there are three tiers:
The Foundational Tier covers general wellness and proactive care.
The Enhanced Tier covers the management of one or more chronic health conditions.
The Pinnacle Tier does both and more, with a high-touch concierge experience.
Why Choose Cassia’s Membership Model?
Revolutionary body composition analysis
Better access
Transparent Pricing
Holistic Wellness Strategies
Cost Savings
Continuity of care
Frequently Asked Questions
No, DPC is not health insurance. It's a model of care that covers a wide range of primary care services for a monthly or annual fee. Most DPC patients maintain a high-deductible health insurance plan for non-primary care needs.
Generally, membership practices like Cassia do not bill insurance for covered services. Your membership fee covers most primary care services. However, you may use your insurance for services outside your Cassia membership, such as specialist visits or hospitalizations.
Given the complexity of this issue, it's recommended to:
Consult with your HSA provider for the most up-to-date information on your specific plan.
Speak with a tax professional for guidance on potential tax implications.
Stay informed about legislative changes that may affect HSA use for membership practices in the future.
While we provide comprehensive primary care, we also coordinate with specialists when needed. We can help manage referrals and ensure continuity of care.
Yes, our membership approach is excellent for managing chronic conditions. The increased access and personalized attention allow for more proactive and comprehensive management of ongoing health issues.
Your membership includes many basic lab tests, including CBC, CMP, Flu, Strep, etc. We can also prescribe medications, which you can fill at your preferred pharmacy. We recommend using a discount program like GoodRx for the best self-pay rates.
We promote lasting relationships for optimal health results, but you can cancel with a 30-day notice at any time after the first three months.
Absolutely! Our membership approach is not just for when you're sick. Our focus on preventive care and total wellness can help you achieve your peak potential.
Cassia plans are personalized after a free 15-minute Discovery Call. Most plans start around $198/month for our Roots membership, and your exact investment depends on the scope of care that fits your goals. We’ll walk through everything together on the call so you know exactly what your plan looks like and what it costs before deciding whether Cassia is the right fit.
A typical insurance-based primary care visit is rushed — usually 7–15 minutes, with most of that time focused on the immediate concern. At Cassia, visits run 30–60 minutes, you see the same physician every time, and care includes integrated nutrition, hormone, and metabolic support. There’s no insurance billing for membership-covered services, no surprise bills, and same-day access when you need it. The goal is care that’s actually personalized, not just transactional.